BUSINESS STUDIOWe develop products, shape commercial strategies and open new markets. From concept to implementation, we help build solutions for your business.
How do we take your idea to market?
Observe what people already seek, where frustration exists, how they solve it today and whether the pain is real and recurring.
Choose which pain to solve, for which audience and in which context.
Define the solution we believe could solve this pain, why it would make sense and what needs to be proven.
Make the hypothesis concrete: explore approaches, products, technology, suppliers and costs, then build the first feasible version.
Test on a small scale with real people. Evaluate the product, perceived value, price, message and market response before scaling.
Set up only what the business needs to exist: operations, delivery, communication, sales, channels, partners and essential processes.
Launch the first commercial version, win the first customers, measure the response and evolve.
Founded by Jeffrey Edmond Sidi, JES² develops projects for companies and entrepreneurs who want to create products, structure new businesses, enter markets or find paths to growth.
Developing businesses from 0→1 is one of our main specialties, but we also work with companies already in operation. Depending on the challenge, we participate from research and concept development through to development and implementation.
Each project has its own scope. When needed, we bring together specialized professionals and suppliers to make the work possible.
We help develop businesses and solve problems that call for more than a recommendation. Our involvement depends on what each project actually needs.
We help turn opportunities into products, services and businesses. We research, develop concepts, test alternatives and structure what is needed to begin operating. Developing businesses from 0→1 is one of our specialties.
We work on value propositions, positioning, marketing planning and communication to help companies present their products and services more effectively, reach the right audience and strengthen their market presence.
We analyze opportunities and develop strategies for entering, expanding and growing in domestic and international markets. The work may involve Go-to-Market, commercial positioning, channels, distribution, partnerships and international expansion.
We study where artificial intelligence, agents and automation can support an operation. Depending on the project, we develop or coordinate solutions for customer service, prospecting, information analysis, processes and productivity.
JES² combines business experience, creative thinking, strategy, and the ability to implement ideas to develop new solutions.
We challenge established ways of doing things, connect knowledge across disciplines, and explore alternatives for products, businesses, and markets.
To us, creativity is more than aesthetic expression. It is a tool for seeing problems differently, identifying opportunities, and turning ideas into tangible solutions.
You have an idea, product or project and need to turn it into a business you can validate.
You want to launch a product and need to define its proposition, business model and route to market.
Your business is selling, but needs an organized sales operation and the right channels.
You need to develop distributors or enter a new market.
You want to create a new business unit or test a new line of business.
You need to define a partnership and how it will work in practice.
Your business has grown and you need to organize the team, processes and priorities.
You need to decide where to invest time and resources.
Results from the professional career of Jeffrey Edmond Sidi, founder of JES².
International expansion and market development.
Distribution and market development.
Products, businesses and markets.
Experience creating and developing product categories.
Jeffrey’s career spans projects in different sectors, from category creation to developing markets and operations. Many involved specific regulations, unfamiliar markets or situations with no established path forward.
Commercial expansion of a Brazilian product to 52 countries, developing distributors, partners and international markets.
Market / ChannelsMarketing and communications planning, brand positioning and repositioning, sales materials and support for market strategy.
Marketing / CommunicationsEstablishing imports with suppliers from more than 10 countries, international negotiations and participation in setting up a factory and industrial operation.
Imports / IndustryIntroducing and developing a new beverage category in Brazil, building its market and national distribution, with a presence in more than 2,000 points of sale.
Distribution / RetailEstablishing a nonprofit organization, medical education and a healthcare network with a partnership with a state government.
Healthcare / OperationsDeveloping and implementing an international agricultural project, including farm development, local operations, partners, investors and work in a regulated environment.
Project / PartnersStrategic planning, Growth Marketing, Go-to-Market, business development, channels, partnerships and opening new markets.
Strategy / SalesDeveloping new products through research, science, formulation, industry, technical partners, validation, markets and business building.
Science / Product0→1 Business Building · Strategy · Planning · Marketing · Communications · Growth Marketing · Go-to-Market · Sales · International Trade · Distribution · Retail · Partnerships · International Expansion · Regulated Markets · Product · Market Development
A project may start with an opportunity, such as creating a new product, or a problem the company needs to solve. Each situation calls for a different approach.
Sometimes we need to rethink an offer, change the customer experience, find a commercial channel or create a solution that does not yet exist. This is where experience and creativity make a difference in conceiving the solution.
From there, we organize the resources and professionals needed. Our role in implementation and follow-through is defined for each project.
Understand the situation before proposing.
Define what needs attention now.
Weigh risk, resources and opportunity.
Put decisions into practice.
Measure results and refine execution.
Our experience spans projects across different sectors, companies and markets. Rather than publishing a list of brands and partners, we prefer to understand your challenge and share the experience relevant to what you are looking for.
Channels in preparation · not yet available
Strategic support for business owners, managers and founders who need to discuss important choices, assess possibilities and define the next steps for a business.
A conversation with someone who has faced product, market, sales and operational decisions firsthand.
Discuss AdvisoryJES² is a business, product and market development studio, founded and led by Jeffrey Edmond Sidi.
Our work can involve conceiving, developing and implementing solutions, according to the needs of each project.
When a deliverable calls for other specialist skills, we bring in partners and suppliers according to the needs, scope and viability of the work.
An entrepreneur with a degree in Industrial Design, Jeffrey Edmond Sidi has more than three decades of experience in products, category creation, international trade, industry, distribution, retail, communication and market development.
A significant part of this experience has involved building businesses in new and regulated markets, where ready-made answers are not always available. His training and experience across different kinds of projects help him conceive original solutions, organize their components and bring together the resources to make them happen.
Tell us what is happening in your business and what you need to develop. We can discuss the project and explore how we can help.
Contact us directly on WhatsApp, send an email or choose a time for us to talk.
Channels in preparation · not yet available
Choose an available time in the calendar.
Direct contact.
To introduce the project or share information.
